With corporations becoming larger and larger, and having a greater impact on mankind it is essential that we start thinking on the lines of Creative Capitalism. Interestingly this idea of companies other than making money and investing in the wider good of man kind is becoming very popular in boardrooms. Topics such as social entrepreneur or the SROI (social return on investment) are buzz words in various CSR meetings. It is even more interesting to see that technology today is permitting us to reach out to a wider set of people (bottom of the pyramid) and make a difference in their lives. Check out Bill Gates article which came in the time magazine and the speach he gave in Davos last year on this subject.
