I was going through a pretty well written book called groundswell by Bernoff and Li who are both senior consultants at Forrester. The books has some pretty neat things on using social networking, blogs etc to target existing and new costumers. One thing which I found pretty interesting is a technographic profile, which splits up internet users into various ladder spaces...the more you goo up the ladder..the more hooked you are..so the ladder starts with spectators and at the ends up with creators..pretty cool..
so what kind of technographic profile are u?
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