Milking It To The Max

Engro Foods is a 3-year old company and started in 2006 with one brand of Olper’s. In a market space where Nestle was ruling the world and Haleeb was very close behind, the company started off as a local group with all the energies possible. In a short span of 3 years, Olper’s captured over 30% of the packaged milk market share and rapidly climbed to number two in the market.

How does a company having such limited experience in the food business, manage to pose such a challenge to the market leader? There’s quite a story about the role technology has to play in making this local ‘multi-national’ the company to watch out for ........

http://ciopakistan.com/2009/03/milking-it-to-the-max/